A film about design strategy produced by Chris and Patrick Hosmer for the global innovation consultancy Continuum.
Click here to watch
June 16th, 2009
Video Resonance
by Vladimir Lukic
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About Vladimir Lukic
Vladimir has spent the last ten years doing an eclectic mix of advertising, fine art, graphic design, web development and project management, working on a variety of non-profit, e-commerce and institutional projects. His career focus has always been one of managing business and creativity, and his personal and professional goals have always been directed towards finding this elusive harmony. A vocal proponent of best practices in the development of online projects, Vladimir brings his web development experience and drive for excellence to the BDA, as well as the desire to raise awareness of business design among web industry professionals and users.
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Also in This Issue
November 2nd, 2009
Book Review: The Design of Business
by Jesse Thompson
The Design of Business by Roger Martin is among the most fundamental and comprehensive books ever written about the subject of business design and design thinking. The book begins by clearly explaining the knowledge funnel concept. The basis of the knowledge funnel is that new business knowledge begins as a mystery – scattered and unorganized.
September 16th, 2009
Defining Design Thinking
by Jesse Thompson
The purpose of this article is to get everyone up to speed on what design thinking is and why you should care. The idea behind design thinking is that creative principles found in design methods can be used to develop new and innovative solutions for business. So, if design thinking is based on creative principles [...]
September 10th, 2009
Book Review: A Whole New Mind
by Jesse Thompson
A historical narrative starts the book outlining four major ‘ages’: 1. Agricultural Age (farmers) 2. Industrial Age (factory workers) 3. Information Age (knowledge workers) 4. Conceptual Age (creators and empathizers) The fourth stage is where Pink focuses and how businesses can be successful. Pink references three prevailing trends pointing towards the future of business and the [...]
September 10th, 2009
Before and After: Expanding Design Objectives to Include New Considerations
by James Hynes
Should a newspaper’s graphic designer worry about whether it’s printed on recycled paper or not? Should an interior designer working on a new restaurant care about the fuel efficiency of the furnace heating the place? Should an industrial designer of laptop computers be concerned about what happens to these products when they’re discarded by their [...]
August 12th, 2009
Brahma Case Study
by Rique Nitzsche
Animus Strategic Design – Shopper Marketing specialists – was hired by Brahma’s VP Marketing in order to “create a sustainable and competitive strategy for the client’s products, especially at the points of purchase”. Brahma’s problem solving focus was on bars and establishments where beer was consumed on the premises. It didn’t include supermarkets or retail [...]
